Smartphone users , to the point where 2 out of 3 use mobile payment apps. Ecology matters to them: 4 out of 10 would not mind paying more for a "green" product. They report online. 78% use online reviews of products and services as their preferred source of information and 40% consider them the most reliable source of information. In addition, 55% look for information on the brand's own website, 51% ask in the physical store and 50% use word of mouth. How to seduce millennials with your advertising millennials are critical and demanding when making their purchase choice.
To retain them, it is necessary to offer added value to the experience and be in the new technological era; the companies of the past do Image Masking not interest them. And it is that millennials are a sector resistant to traditional advertising . They do not trust ceos, politicians or companies in general, and only 1% say that a compelling ad would make them believe in a brand more. Nor are they convinced by the traditional media: 33% prefer to get information from blogs, and only 3% from television channels, newspapers or books. How can we seduce millennials then? The answer is in these 5 keys 1) authenticity 43% of millennials consider authenticity to be the main value when consuming information, more than the content itself (which is only important for 32%). 2) transparency millennials do not trust companies by default, so if you want to seduce them you will have to put your cards on the table. 58% of young people expect brands to publish content online before deciding to make a purchase.
Therefore, make sure that relevant information about your product or service is easily accessible. 3) presence in social networks interacting on social media is key to winning the hearts of millennials. The young people of this generation no longer want to be silent consumers, but an active part of the products that come across their day to day. Millennials do not seek to be mere passive receivers, but rather to establish a two-way communication with the brand, that is, to talk with the companies that interest them. And for this, social networks are the most appropriate channel.