Ms. Du, who lives in Chaoyang, received 23 couriers on Double Eleven. Maybe no one realizes: in these stores she patronized, the customer service of Philips Tmall store, MICHAEL KORS's mall system, Nike's official website shipper, and even the Burger King advertisements she brushed, all came from the same company - this It is the operation Bulk SMS Service of e-commerce, an industry that deeply penetrates daily life but is always hidden behind the scenes. In this issue, we will start with the e-commerce operation industry and reveal the "invisible guardians" behind these e-commerce brands.To further subdivide the business types, the online agency operation industry can be divided into three categories: content services, online marketing services, and online distribution services. From contacting kol cooperation to distribution, from store page management to customer service connection, the operators will be deeply involved in all aspects of online commodity trading, and each has its own business focus:
For example, Baozun e-commerce has gradually shifted from asset-heavy consignment sales to asset-light services in recent years, and solves sales, order management, inventory management and other problems in omni-channel scenarios for customers by establishing a strong middle platform;
OneNetOne uses data backflow to adversely affect upstream products, calculate product trends through terminal market data, and feed back product incubation. For example, it is found that there is huge potential in the mask category market in the price range of 60-80 yuan. The Xiaoquexing series hatched for Pechoin has become a hot product with monthly sales of over 600,000 pieces on Tmall.