When you mention Keep, the first thing that comes to your mind is its sports and social attributes, or the classic slogan "Self-discipline gives me freedom". But did you know that Keep is selling snacks recently, which may confuse many friends. For example, in the early days, Keep mall will have some fitness clothing, equipment, etc. These are actually relatively easy to understand, but they sell snacks or low-fat snacks. , for Keep, will it really be a good business? We will not predict the effect of Keep selling snacks, but this situation is not without precedent.
The most common is that McDonald's and KFC, which are well-known to the public, often increase the price when they launch a new package to get a toy. Another case around you, such as Haidilao, Kuocuo, Xiabuxiabu, was originally a hot pot product, but now all of them have established a milk tea shop next to the store, and recently Haidilao has also built job title email list its own brand cake shop. , is currently in trial operation. In essence, these operations are on the one hand to start from the perspective of business strategy, and to cut as much as possible to help the brand truly achieve better business growth. On the other hand, in the existing business stage,
these additional values are used to strengthen the brand status of the main business. to achieve a breakthrough. Personally, I am more optimistic about Keep's snack business, because the core means of fitness are "eating" and "practice". In fact, the ecology of "practice" is almost built by Keep itself, and it is currently regarded as a leading platform in the market. Competitors are far from their strength, so the status of category giants is understandable.